Genesis Burson-Marsteller has won the Top Honours at the 2016 Asia Pacific Excellence Awards for its integrated communications campaign for Genesis Foundation.
The campaign has been adjudged as a winner in the Non-Government Organisation category of the awards, which recognise outstanding achievement in the field of Public Relations and Communications.
Genesis Foundation, a not-for-profit, has been raising funds for the treatment of critically ill under-privileged children. Prema Sagar is a Founder Trustee with the Foundation and has been actively involved to provide access to world-class medical care for abandoned and underprivileged children facing life-threatening ailments in the area of cancer, heart, thalassemia, organ failure and extreme deformities.
Genesis Burson-Marsteller’s integrated communication campaign, ‘Music for a Cause’, includes a series of unique, participative musical events where people come together to indulge in their love for music, while contributing to a cause.
Prema Sagar, Vice Chair, Burson-Marsteller, Asia Pacific & Principal/Founder, Genesis Burson-Marsteller, Genesis Burson-Marsteller, said, “It’s a great feeling to realise that our work is directly contributing by providing critical medical intervention to these children and giving them a chance to live. This campaign has provided more people with the opportunity of knowing about the Foundation’s work. To win industry awards over and above this, is fantastic. On behalf of the entire Genesis Foundation and the Genesis Burson-Marsteller team, my colleagues and I am extremely thankful for this honour.”