Adfactors PR Pvt. Ltd. walked away with the coveted title of PR Consultancy of the Year at the exchange4media Group’s India PR and Corporate Communication Awards (IPRCCA) 2015 held in Gurgaon today, while veteran PR professional Sunil Gautam, Founder, Pitchfork Partners (Founder and Chairman Emeritus, MSL Group India) was honoured with the Lifetime Achievement Award. The Specialist Consultancy of the Year award went to SPAG Asia, a PR, Government Relations and Social Media consultancy.
Khurshid Ahmad, CEO of Advantage Services, was adjudged PR Professional of the Year, while Shweta Chawla, Executive- Communications (Viacom18 Media Pvt Ltd) and Henna Punjabi, Senior Campaign Manager (Genesis Burson-Marsteller) were recognized as the Young PR Professionals of the Year. The In-House Team of the Year award was won by the Viacom18 Corporate Communications Team.
Among the gold winners (campaigns in brackets) were: Adfactors PR Pvt. Ltd (GAIL (India) Limited – GAIL Pipeline Blast), Advantage Services (Cancer Awareness Society/CTFK – Fight Against Tobacco Consumption in Bihar), Viacom18 Media Pvt Ltd (LIVE Viacom18 – Vh1 Supersonic- From Likes to Love), Madison Public Relations (Procter & Gamble (P&G) – Whisper Touch The Pickle), Genesis Burson-Marsteller (L’Oreal Paris India – L’Oreal Paris at Cannes Film Festival), Viacom18 Media Pvt Ltd (Viacom18 Motion Pictures – Breaking the Mountain of Mindsets!), Marico Ltd. (Saffolalife – #protectherheart), Mirum India (Franklin Templeton Asset Management (India) Pvt. Ltd. – Fundtastic Cup), Genesis Burson-Marsteller (SAP India – Making the Shift), Madison Public Relations (PUMA goes ‘Forever Faster’ with Usain Bolt in India), Adfactors PR Pvt Ltd (Department of Tourism, Government of Goa – Marrying Goa to Wedding Tourism), Linopinion GH (GoLinopinion) (Lifebuoy – Help A Child Reach 5), Viacom18 Media Pvt Ltd (Evolving with Viacom18) and Godrej Corporate Communications Team (Reimagining PR).
Here is a full list of winners at the IPRCCA 2015:
| CAMPAIGN | |||
| 101.Issues Management or Crisis Management | Metals | ||
| 1 | Paras Hospitals – Breastfeeding and Work | Teamwork Communication Solutions Pvt. Ltd. | Bronze |
| 2 | Encompass for WBIDC – Bengal Global Business Summit 2015 | Perfect Relations Pvt Ltd | Silver |
| 3 | GAIL (India) Limited – GAIL Pipeline Blast | Adfactors PR Pvt. Ltd | Gold |
| 102. Public Affairs | |||
| 1 | Global Intellectual Property Center – Unleashing India’s unlimited potential through IP & Innovation | SPAG Asia | Bronze |
| 2 | Partnership to Fight Chronic Disease – Sankalp | SPAG Asia | Silver |
| 3 | CANCER AWARENESS SOCIETY/CTFK – FIGHT AGAINST TOBACCO CONSUMPTION IN BIHAR | Advantage Services | Gold |
| 103. Most innovative use of Social Media | |||
| 1 | Aditya Birla Group – How social powered a solar impulse | Tonic media | Bronze |
| 2 | IIFL – Bol India Bol | Social Wavelength | Silver |
| 3 | LIVE Viacom18 – Vh1 Supersonic- From Likes to Love | Viacom18 Media Pvt Ltd | Gold |
| 104. Integrated Campaign | |||
| 1 | Viacom18 Motion Pictures – Margarita – shaken not just stirred! | Viacom18 Media Pvt Ltd | Bronze |
| 2 | Viacom18 Motion Pictures – Breaking the Mountain of Mindsets! | Viacom18 Media Pvt Ltd | Silver |
| 3 | Procter & Gamble (P&G) – Whisper Touch The Pickle | Madison Public Relations | Gold |
| 105. Continuous Campaign | |||
| 1 | Continuous Campaign of Telenor India | Text 100 | Bronze |
| 2 | Slum Free Mumbai | Omkar Realtors and Developers | Silver |
| 3 | L’Oreal Paris India – L’Oreal Paris at Cannes Film Festival | Genesis Burson-Marsteller | Gold |
| PRODUCT & PROMOTION | |||
| 201. Entertainment, education, sports and lifestyle sector | |||
| 1 | Pernod Ricard India – Blenders Pride Fashion Tour evolves from ‘FASHION to STYLE’ 10th edition | Avian Media | Bronze |
| 2 | Viacom18 Motion Pictures – Margarita – Shaken not just stirred! | Viacom18 Media Pvt Ltd | Silver |
| 3 | Viacom18 Motion Pictures – Breaking the Mountain of Mindsets! | Viacom18 Media Pvt Ltd | Gold |
| 202. Healthcare \ Healthcare Providers | |||
| 2 | Abbott India – Launch of Abbott Freestyle Libre Pro | MSLGROUP India | Bronze |
| 3 | RB / Dettol- Banega Swachh India | Integral PR | Silver |
| 4 | Saffolalife – #protectherheart | Marico Ltd. | Gold |
| 1 | GeneOmbio Technologies – GeneSupport | Ideosphere Consulting | Special Mention by Jury |
| 203. Financial Services Sector | |||
| 1 | BSE Limited – From mind-share to market-share | Adfactors PR Pvt. Ltd | Bronze |
| 2 | Indusind Bank – High-street banking initiatives unlock Indusind Bank’s brand value | Adfactors PR Pvt. Ltd | Silver |
| 3 | Franklin Templeton Asset Management (India) Pvt. Ltd. – Fundtastic Cup | Mirum India | Gold |
| 204. Technology | |||
| 1 | GrowthEnabler – A start-up to help other start-ups | Integral PR | Bronze |
| 2 | FireEye – Reframing Cyber Security as a National Issue | Publicis Consultants-Asia | Silver |
| 3 | SAP India – Making the Shift | Genesis Burson-Marsteller | Gold |
| 205. Best use of PR by a Brand | |||
| 1 | Viacom18 Motion Pictures – Breaking the Mountain of Mindsets! | Viacom18 Media Pvt Ltd | Bronze |
| 2 | PUMA goes ‘Forever Faster’ with Usain Bolt in India | Madison Public Relations | Silver |
| 3 | Procter & Gamble (P&G) – Whisper Touch The Pickle | Madison Public Relations | Gold |
| 206. Best Celebrity PR or PR used for individual image perception | |||
| 1 | Asian Paints/Royale Play International Designer Collection – ‘OLD LOVE’ | Madison Public Relations | Bronze |
| 2 | Nickelodeon – Motu Patlu: India’s new superstars | Viacom18 Media Pvt Ltd | Silver |
| 3 | PUMA goes ‘Forever Faster’ with Usain Bolt in India | Madison Public Relation | Gold |
| CORPORATE & PUBLIC | |||
| 301. Public Sector | |||
| 1 | Department of Tourism, Government of Goa – Marrying Goa to Wedding Tourism | Adfactors PR Pvt Ltd | Gold |
| 302. CSR & Not-for-profit | |||
| 1 | Telenor India – Project Sampark for category CSR | Text 100 | Bronze |
| 2 | Genesis Foundation – Music for a Cause | Genesis Burson-Marsteller | Silver |
| 3 | Lifebuoy – Help A Child Reach 5 | Linopinion GH (GOLINOPINION) | Gold |
| 303. Internal Communications | |||
| 1 | SAMVAD | Dainik Bhaskar Group | Bronze |
| 2 | 3M India Pvt. Ltd. – ‘We will.’ Campaign | Aim High Consulting | Silver |
| 3 | EVOLVING WITH VIACOM18 | Viacom18 Media Pvt Ltd | Gold |
| 304. Best use of PR by a corporate | |||
| 1 | GE India – Making GE in India synonymous with ‘Make in India’ | Genesis Burson-Marsteller | Bronze |
| 3 | ICICI Bank – Where ‘I’ stands for Inclusion | Adfactors PR Pvt Ltd | Silver |
| 2 | Reimagining PR | Godrej Corporate Communications Team | Gold |
| PEOPLE & CONSULTANCIES | |||
| Specialist Consultancy of the Year | |||
| SPAG Asia | |||
| Young PR Professional of the Year | |||
| Shweta Chawla – Executive- Communications | Viacom18 Media Pvt Ltd | ||
| Henna Punjabi – Senior Campaign Manager | Genesis Burson-Marsteller | ||
| In-House Team of the Year | |||
| Viacom18 Corporate Communications Team | |||
| PR Professional of the Year | |||
| Khurshid Ahmad, CEO | Advantage Services | ||
| PR Consultancy of the Year | |||
| Adfactors PR Pvt. Ltd. | |||
| Life Time Achievement | |||
| SUNIL GAUTAM Founder, Pitchfork Partners (Founder and Chairman Emeritus, MSL Group India) |
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Source: http://www.exchange4media.com/prwatch/adfactors-is-top-pr-firm;-spag-asia-viacom18-corp-comm-among-winners-at-iprcca-2015_62510.html#sthash.JcGxtc83.dpuf