When it comes to Marketing Communications (MC), things are not as easy as they seem. There are so many places where you can go wrong. Among all of those, one major thing is not choosing the appropriate content for developing MC.
Content that you publish on or for your website will have an impact on your business’ reputation. This is why; you need to know – in which situation you must publish what.
Have a look here –
For social media marketing –
Imagine giving out news on your social media! Will it ever succeed? NO. So, there, your posts must be short and precise with catchy offers.
Also, do not forget the hashtags for #hashtags!
For guest posting –
As you know that guest posting is now one of the most trending things for media relations, you must be very careful while choosing the type of content. If you are looking for a pro-suggestion, in here, you must post blogs!
Why? The simple reason is, it has more interactive tone and will draw more readers. After all, more the traffic better is the chance for driving customers.
Authoritative posts –
You must have tried articles, blogs with perfect SEO guidelines to improve your Google ranking. However, this is the time when you must try authoritative posts for Marketing Communications.
As per the survey, it is clear that authoritative posts tend to rank higher than normal content. It gives 60% more chances to be on the first page and draw more traffic to your site.
So, what is this post? Authoritative posts are long posts, usually more than 2000 words. These must have quality information, backlinking as well as explanatory images along with appropriate SEO.
Drawing attention –
‘Brand X is introducing a new product.’
‘Y is giving flat 60% off on winter collection.’
Do these sound exciting to you? Of course, they do! These are usually published as press releases. More you launch something new about your business; more will that make the readers develop an interest to know.
However, it is very important to make sure that you are not overdoing it. One press release every month is good enough!
So, now, do you have a clearer picture regarding developing Marketing Communications with appropriate contents? If yes, then leave a comment below and do not forget to share it with others.
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