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Tumblr becomes the latest digital marketing channel for brands everywhere
Companies looking for new scopes to expand their reach on social media are now opting for Tumblr as their next, ideal digital marketing tool. Latest statistics show that since April 2017, this platform...
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How does digital marketing become a necessity for fitness brands?
Everywhere in the digital marketing world, a newfangled niche is sweeping in to gain a booming ground to play! The list of businesses incorporating themselves into the “ONLINE” world goes on and on,...
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2018 World Public Relations Forum held in April spoke of truth, profit, and...
Global Alliance announced the 2018 World Public Relations Forum back in 2016 and began the bidding process since then. With bids received from 3 continents, the Global Alliance board chose Oslo as...
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Twitter’s “Trending” offers businesses with real-time client sentiment insight
Launched back in 2013, the “Trending” feature of Twitter is businesses to use it as a powerful digital marketing tool. The algorithm that the company uses labels a search as trending when it receives...
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How is Amazon Kindle with ads doing in the digital marketing domain?
To bring the prices of Kindle down for easing customers’ pockets, Amazon began offering “Special Offers” with it as part of their digital marketing strategy. With this offer, Amazon would display ads...
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American Business Awards crowns 5WPR as public relations agency of the year
The annually held American Business Awards 2018 crowned 5WPR as the Public Relations Agency of the Year with a Silver Stevie award. The company has already won several awards and is one of the top 10...
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Facebook unveils new omnichannel reporting tool and an analytics app
Amongst all the allegations surrounding the provision of personal information to Cambridge Analytica which was later used to manipulate voters in the 2016 US Presidential Election, Facebook launched a...
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Future of PR is about creating a shareable experience – PRCAI to nurture the...
The Public Relations Consultants Association of India (PRCAI) has elected a new executive committee at its recently held annual general meeting. Nitin Mantri, Group CEO, Avian WE, has been re-elected...
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Where do millennial find inspiration for creating digital media content?
With innumerable numbers of digital media content available, it becomes quite tough to curate original ones. If you are a millennial and want to create original content, you might be facing some...
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Walmart Flipkart deal breaks new path for digital marketing activities
Walmart bought 77% of India’s biggest online retail site, Flipkart for an amount of $16 billion. This is the world’s biggest ecommerce wrap up. Seeing this as a new digital marketing venture on part of...
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Google’s Smart Compose becomes a digital marketing endeavor composing emails...
Google’s I/O keynote podium saw the unveiling of Gmail’s new feature, Smart Compose, pioneered by the search engine’s CEO, Sundar Pichai. A nouveau way of tackling inbox, this tool is a step forward...
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Public Relations Conference put “ethics” the first bencher to avoid...
The code of ethics, if not followed properly, often takes an industry on the verge of reputation risk, isn’t it? “Ethics is nothing more than reverence for life,” as quoted by the great Albert...
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Bianchi Public Relations firm named among top PR firms in the U.S
Based in Detroit, the Bianchi Public Relations, Inc. received an accolade from PRWeek’s latest rankings recently, emerging as one of the top PR firms in the U.S. Thanks to its automotive and mobility...
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Hootsuite joins hands with Pinterest initiating new digital marketing...
Hootsuite, the renowned social media scheduling platform, has announced its partnership endeavour with Pinterest. This global partnership initiates a new road for Hootsuite’s digital marketing...
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Eureka! Insta’s new messaging feature rolls out unique digital marketing...
Have you heard about the latest news of Instagram? If not, then you sure did miss out Insta’s brand new digital marketing strategy! Yes! Instagram has rolled out a new messaging feature for business...
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Google’s Latest AI Books an Appointment over Phone!
Sundar Pichai at the Google I/O 2018 showed off one of the upcoming features of the Google Assistant. The CEO in this digital marketing event demonstrated how their AI-based voice assistant would be...
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Edelman Adds Three New Financial Communications Leaders
Edelman’s Financial Communications & Capital Markets team announced the addition of three new executive vice presidents: Renee Calabro and Josh Hochberg in New York and Sophie Sohn in Chicago. They...
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Amazon Ad Services Revenue Jumps 132% in Q1 2018 to $2 Billion
It is astonishing to know that Amazon’s highest revenue in the Q1 has not come from their ecommerce services, but form their advertising department. The company announced that their total income from...
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How Brands Can Keep Their Identity While Using Alexa’s Voice
The title itself is theatric, isn’t it? Yet in 2014, Amazon sent users thriving on Artificial Intelligence in a tizzy. How? They brought to you, their Alexa Voice Assistant. The shift that gradually...
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Cannes Lions aims to influence Public Relations Lions by putting in more focus
The Cannes Lions International Festival of Creativity is focusing on influencing their Public Relations Lions by bringing it under their Reach category. By this, Cannes Lions wants to intensify their...
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