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Instagram’s GIFs hit Snapchat’s digital marketing brand game directly!
Instagram recently announced to its users that they can now add GIF stickers to photos and videos with amazing cool effects. The GIFs make up for an ongoing digital marketing and branding game which...
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How digital marketing on Pinterest can be your ultimate branding treasure land?
Heard about the “Pin” uproar lately? With more than 75 million “pins” getting posted, Pinterest turns to be the ultimate brand marketing platform for any niche marketer. It’s fast rocketing towards a...
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How can digital marketing strategies revive your lost business?
Are you not satisfied with your business lately? Or, has it not been generating the required amount of profit it used to? Well, one reason why you could be facing setbacks is lack of proper marketing....
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Online crisis management adopts New-Fangled risk aversion strategies in 2018
Every company is vulnerable towards crisis. But keeping in mind, the needs of the stakeholders and how to react to crisis situations, it is very important to stay updated with the plan and continuously...
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Swiggy uses digital payments for its delivery troupe as digital marketing way!
The online food ordering come delivering company, Swiggy announced about its decision to implement privately-run ICICI Bank’s transaction gateway as its delivery teams’ digital payment facility....
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VLCC Social Mandate Shows Able Minded Marketing Communications
Recently, Media Moment Insights has snared the creative and social media mandate for VLCC group. As per the rules of the directive, the main criteria of focus is promoting and building VLCC’s presence...
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Media Baron Gaurav Gandhi Roped in to Spearhead Amazon Prime India
In a recent turn of events, E-commerce Giant Amazon Prime snatched Gaurav Gandhi to lead its video streaming maneuvers in India. After building Viacom18 from scratch, Gaurav is now all set to lead its...
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International study shows 50% women in public relations believe gender pay...
Did you know that the 4th day of April is celebrated as the equal payday every year to raise awareness about gender pay gap? As the Equal Payday is around the corner, you must be thinking about how far...
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PR body beyond partying – PRCI shows the way
B N Kumar, popular as BNK24x7, has recently been elevated as the Chairman of Governing Council of Public Relations Council of India (PRCI) during the organisation’s 12th Global Communication Conclave...
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Corporate Communications Lead Redfern to Switch from Starbucks to Salesforce
Simon Redfern, Chief of Starbucks’s EMEA corporate communications group, will switch organizational insignias to assume responsibility as VP communications for Salesforce. Catering to a similar...
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How digital marketing can influence hospitality marketing in 2018!
With the advent of internet and social media, the current marketing scenario has changed a lot. Digital marketing is continuously unfolding itself into the traditional marketing elements. Hospitality...
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Oklahoma churches imbibe digital marketing services to go live!
Media Fusion, the streaming technology provider showed how people of today watch Easter online. All thanks to Oklahoma Churches who went for a new digital marketing approach by going live with...
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New York based CCI reveals their insight into global Public Relations landscape
CCI or Corporate Communication International based in New York conducts extensive research and survey on Public Relations officials of Fortune 500 companies, every 2 years. In their recent CCI...
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Personalization through Augmented Reality emerges as digital marketing...
It was the summer of 2016, when a new smartphone game hit the markets paying tribute to the loyal Pokémon fans – within a few weeks, it was the most played game on this planet. With this response,...
View ArticleConcept PR hires biz journo Apurv Gupta, Lifestyle specialist Charu Benegal
MUMBAI: Seeking to strengthen its teams, Concept PR, announced the appointment of two senior communication professionals –financial journalist Apurv Gupta and lifestyle PR specialist Charu Benegal....
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Pinterest Witnesses 50% YoY Rise in SMB Advertisements
As per latest reports, Pinterest has reported the presence of more than 1.5 million businesses on its website, aimed trivially to connect to their respective target customers. This social media site...
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5 Tips of Successfully Marketing Your Product to Millennial Moms
Connected? Check! On every social media? Check! Online buyer? Check! The new age mommies are decoding the layers of digital marketing in a whole new different way. Their purchasing choices are shaping...
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Radio in Challenge to Find Its Way in This Trending Digital Age
The radio industry seems to be facing challenge to survive in this rapid era of digital revolution. Holding onto listeners along with advertisers has become difficult as the industry needs to build new...
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Data Dynamos to Grace the Podium at PR News’ Measurement Hall of Fame
PR News’ Measurement Hall of Fame recently launched Data Dynamos Awards Program that will bring the limelight upon those “under-the-radar” communicator people who have utilized data or communications...
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PR Week Global Awards announces its selected shortlist for 2018
Scheduled to take place on the 15th of May in London, PR Week Global Awards has announced their selected shortlist for this year. With a record-breaking number of entries registered, the judges’ panel...
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