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Digital marketing has become an indispensable part of each and every person’s daily life. We are literally living in a virtual world where marketing has translated into socializing with customers via...
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Hancock’s app is a classic example of attention seeking social media management
British tory politician and cultural secretary, Matt Hancock has launched an app that is named after him. In an attempt to escalate his social media presence, the Conservative Party member felt that...
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Upcoming super bowl 2018 reveals the importance of Digital Marketing
New trends in digital marketing have arisen as the date for Super Bowl 2018 nears by. Top American brands are betting equally on the internet for commercials as they are for television spots....
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Why does your company needs PR despite social media presence?
PR is often misunderstood with social media marketing by new start-ups and mid-level companies alike. While having both can make a significant impact on your company’s value, not having public...
View ArticleCommunications in the Future; The Ability to Actually Persuade People will...
As Adfactors PR turned 20, a look ahead at the next 20 years Year 2017 marked the 20th anniversary of Adfactors PR. So I thought that I’d share a few of my thoughts on what the next two decades may...
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Leading PR consultant Amrit Ahuja joins Facebook India this Feb 2018
Amrit Ahuja took over the post of Director of Communications for Facebook India team on 1st February 2018. Ahuja, who had been asked to join way back in December 2017 has worked as a PR consultant for...
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Snapchat redefines social media management with the new 2018 edition
Feb first week, 2018 saw Snapchat releasing its statement upon its upcoming edition. Their 2018 redesign has been planned with a twist in the tale. Snapchat will now separate the “social” from the...
View ArticleCreativity – PR Firms Should Be ‘Precise’ About What They Wish For
Creative Directors have become ubiquitous amongst even the most boutique PR firms1. In part, their appointments reflect an industry maturing from an informal array of former journalists, networkers,...
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5 killer digital marketing trends on Instagram in 2018
There is a new ruler in the hood of social media – and that is Instagram! It’s powerful and a fun tool allowing you to market your brand by reaching hundreds and thousands of new customers each day!...
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Here are 5 public relations strategies that can prevail in 2018
With new technological advancements coming out each hour and day, the old school Public Relations reps are spiralling in a whirlpool trying to get a grip on it. As the PR game evolves and changes, so...
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Is YouTube’s new monetizing regulations the beginning of the end?
Casey Neistat, one of the prominent YouTube celebrities got frustrated when one of his videos about the Las Vegas attack got demonetized. He had specifically claimed that all the earnings from this...
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Updates to Facebook newsfeeds might change marketing communications!
Facebook CEO Mark Zuckerburg made a statement on his official page that beginning 2018, users will receive localized news in their feeds. What this means is that users will be now getting local news...
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Google’s Chrome web launches effective digital marketing strategy- ad-blocker!
Unwanted and intrusive ads often destroy user experience in the virtual world. For this, Google launched a counteractive digital marketing strategy to stop the incoming of such annoying ads. Google...
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WPRF gears up for 10th conference on PR and communication management
The World Public Relations Forum is all set to welcome leading global communities for its 10th session on PR and Communication Management conference. It is the most diverse public relations platform...
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Google Doodles pose as a unique media logo for brand imagery!
The media of digital reality is evolving fast and brand new marketing techniques are coming up hoping to catch up with the hyper-competitive market. Facebook, Twitter, Instagram and even Snapchat have...
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Brad Parscale to handle Trump’s 2020 re-election campaign via Digital Marketing
February, 2018: President Trump has geared up for a powerful fight back for the 2020 presidential election by appointing the guru of digital marketing media, Brad Parscale. With only 2 years to go,...
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Online PR branding strategies to look for in 2018!
The third month of the year has begun and a vision to perform better and bigger for your firm engulfs you into a promising trance. Public relations deepen its roots on media platforms as brand...
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Digital Advertising Changes Course for Marketing Communications, 2018
5th March, 2018: Advertising invades every possible digital marketing medium to connect more with customers be it social media platforms or any web page. According to statistics, mobile ads investment...
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KFC’s PR team overcomes nightmarish situation with clever 3-words trick!
KFC, the mega-giant manufacturer of fried chicken worldwide, just ran out of chicken supply leading to closing down of more than 100 outlets. Their PR team chose to handle this situation immediately by...
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Barun Jha of PTI, Adfactors’ Madan Bahal, win top honours at PRCI Global...
PUNE: Barun Jha, joint editor of Press Trust of India (PTI) and Madan Bahal, Managing Director of Adfactors have been felicitated with prestigious PRCI awards at the 12th Global Communication Conclave...
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