With the New Year knocking at the doors, there are lots of upcoming tenacities or changes that people are predicting. The digital marketers, also, are up to some gruelling forecasts regarding changes in trends of Digital Marketing by 2018.
The experts have divided the categories in three clear sections namely, Social media, SEO and Sales. Furthermore, the experts said,
“These three categories are the breadwinners of any online business.”
Presently in media platforms, the most prominent thing is Video Marketing. Since January 2017, video marketing has gained an immense popularity clocking up to 64% on various platforms like Facebook, Instagram, Snapchat and more.
Latest online surveys convey that adding a video improves the website traffic by 53% and has a potential of enduring 10 times more shares compared to a normal text.
“Videos speak one language of communication that can engage a lot of people and induce mass marketing”, said Brainshark.
They further added that a written content has the power of putting only 3/4th of information compared to videos.
Grippingly, the Geo-tagging feature in videos allows people to add location and promote their business!
The second division is all about SEO and the experts are predicting that in 2018, voice content for Digital Marketing will enjoy considerable hype. This is going to bring a change in the SEO guidelines for enhanced voice search.
Along with this, small and one word keywords will change into long tail keywords. For voice search content and SEO, there is more likely to have key phrases instead of keywords.
Amazon Alexa is gaining a lot of popularity for being one of the most convenient gadgets for voice search.
The third division includes Sales in Digital Marketing. Chatbots, which solely work on the artificial intelligence, are going to deal with customers with chat interfaces.
The other interesting sales trend of 2018 is going to be social proofing. This will be big for e-commerce sites by ensuring customers of brand assurance.
These are some of the upcoming digital and media trends that are about to hit in 2018.
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