‘Only 10% of the people who follow e-mail Marketing Communications register what is there in the content’
– A 2017 Digital Marketing Data. However, when paired with relevant images, more than 65% of the content home inside customer brains.
Pondering over this striking difference, presently, many content marketing companies are ensuring to add specific visuals to increase engagement with their traffic.
Moreover, as per the analyst’s view, in 2018, email marketing will reach the zenith point and will have a hold of 35% in building media relations.
Relevant data highlights the importance that this new form is bringing to the digital world. However, names like Forbes have opined on this and have given a refined view regarding how things can go wrong.
‘The way of presentation is going to matter a lot. Too much of text or too large an image, both can be quite harmful.’
According to these experts, having a descriptive Alt text for an e-mail along with a small size image is always a better option. This should be precisely around 600 pixels.
But, images should not be at the start of an email; rather it should initiate with a personalized tone or by addressing the receiver.
For further development of marketing communications, there should not be any text links on the messages or images. It can create a hurdle and can make things go quite wrong.
The other suggestion is to add heat maps in the email text for grabbing more attention.
To mark a better end and convert traffic into customers, analysts also advice on adding defined tips which are related and can be useful in a true sense.
It is also noted that if marketers follow these rules properly, there is a chance of improving media relations at least by 25% in the coming year.
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